KHOWLEDGE ZONE

When it comes to having a website that is properly optimized for search engines, backlinks are a necessity to online success. There are several different components that assist in the area of having a website that is considered to have good optimization for all the popular websites like Google, Yahoo, Lycos, Ask.Com, AOL, MSN, and more. These components include keywords, the density of keywords within the physical content, quality, and backlinks.
Here, you will learn quite a bit of information regarding this important component of your website. You will learn what they are, how to get them, and even why they are important!

What Are Backlinks?

Many individuals are quite curious to learn more once they hear of backlinks offering a solution to increasing their overall page rank. Backlinks are actually quite simple to define. They are basically just links that are considered to be incoming to a particular website, article, picture, video, or any other type of media that is on the internet. You may also look at them as a link that is received from one particular area on the internet to another specific area on the internet. These are received and sent to what is referred to as "web nodes". Web nodes include online directories, domains that are considered to be top level, and even basic websites.

Backlinks are known by several other names when it comes to the virtual world, these names include:

Inward Links
Inbound, or Inbound Links
Incoming, or Incoming Links
Inlinks

How Do I Get Backlinks?
There are several creative ways to get backlinks to your website. One of the methods that I find to be most effective is by creating an article marketing campaign that can provide you with several different places to add small reciprocal links back to the page that you are trying to increase the overall ranking of. Here's an example:

Let's say that you have a website that promotes natural remedies for depression. We will call this website "BowlingSample.Com" (just for the sake of providing an example).

Now, we want to get backlinks to BowlingSample.Com through the means of an article marketing campaign. We research free places to submit articles and we come up with eHow.com and AssociatedContent.com. So, these two websites are the places we will submit our articles for the article marketing campaign.

We will want to create articles geared around bowling balls, shoes, gloves and anything pertaining to bowling, and more. Once the articles are completed, we will want to submit them.

Now, you will run across resource sections where you can provide links to other websites. This is where you will want to provide a backlink to the website that you want your visitors to visit. If you submit one article to eHow.com and one to AssociatedContent.com, you will have two backlinks!

Now, wasn't that easy?

Why Are Backlinks So Important?

Backlinks are essential to online success due to the fact that they assist in creating popularity for your website. In addition to this, when search engines crawl websites, they determine which websites have the largest number of backlinks. When this occurs, it creates a popularity rank when it comes to search engine ranking. Naturally, the higher that your page and other media online ranks, the more successful your website will be!